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Fysisk fostring is a business that invents equipment for physical activity for all ages. They wanted a logo that’s playful, colorful and professional.
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The profile colors are red green and blue, about as colorful as you can get – but the profile still manages to stay serious and tidy thanks to the mindful use of space and composition. The type in the logo is a modified version of Calibri – which is also the font that goes along with the profile (and the font I use for headers on this website). It’s a font that’s followed with Windows and MS Office since Vista, so it’s fairly web safe. It looks like a pretty standard sans serif at small sizes, but looking closer, the subtly rounded edges makes it the perfect font for this project.
Here’s the front page of the profile manual, along with some odds and ends from the inside (photo by phaewilk, modified by me):
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